Plain-English advice for small businesses. No jargon, no fads, just the things that actually help a local business get found and get busier. This is the Towpath Journal, written by me, David.
Agencies charge hundreds a month for this. Here is how to do a genuinely good job of it yourself, platform by platform.
You do not need a big, expensive site to start. Here is exactly what a first website needs, and what you can safely skip.
Your first customers rarely come from clever marketing. Here is how to get the first ten without spending a penny.
Most sites lose customers with five small, fixable mistakes. Here is how to turn more visitors into enquiries.
The three results with the little map above them win most of the clicks in your town. Here is how a small business earns a place there, step by step, in plain English.
Reviews are word of mouth at scale, and they help you rank too. Here is how to earn a steady stream of them the honest way.
You do not need to be everywhere or post every day. You need a small routine you can keep. Here is one that takes about twenty minutes a week.
Nothing in that category just yet. More posts are on the way.
Reading is one thing, having the time is another. If you would rather I set up the site, the Google profile and the rest, tell me about your business and I will come back with a fixed quote.